by Barbara Findlay Schenck      

Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world  examples Savvy marketing methods developed by pros ,A guide to marketing effectively on the Internet ,Outlines for creating marketing plans and finding customers, Strategies for building an image for a new business and using a wide spectrum of media ,Online resources to help your small business grow
 

 

50 Powerful Ways to Win New Customer...    

by Paul R Timm      

 

1001 Ways to Market Your Services             

by Rick Crandall

by Jay Levinson

 

by Bob Popyk

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall. He shows how to use those business cards with a little cleverness and creativity, and how to use them the right way. Networking smarts also help, as the author clearly points out. You also need a plan, a specific goal in mind, and a little creativity as well. There are a raft of these ideas in this easy-to-read, easy-to-implement book.

by Jeanette Maw McMurty

While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've managed on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement. Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.   This is a ebook but also available as a paperback.
 

by James Stephenson

Business and sales people working with tight marketing budgets like me will find this book very useful because about half of the marketing ideas are very smart, but inexpensive. I have used some ideas about cross-promotion from the book, and within days it helped me land a few thousand dollars worth of new sales, an amazing return on investment!!! For the most part the marketing suggestions are very simple and belong in the "why didn't I think of that file," but there are some that are more advanced and likely better suited to fortune 500 marketers with monster advertising budgets. Chapters cover marketing ideas for sales, advertising, public relations, retailing, marketing planning, websites and e-commerce, trade shows, competition, and customer service ideas.

by Kim T Gordon

After reading just a few chapters of this new book, I feel like I found a gem! If I take it slowly and spend some time on each topic, I will feel I have taken a much-needed business course. Although my home-based writing business is relatively successful, it is clear from reading the book that I have a lot to learn and improve upon. However, the author does not condescend or try to impress. In fact, the tone is just right...instructional. The checklists at the end of each chapter are focused and helpful. Many checklist items provide a good way to practice what you are learning. I find the book readable and interesting.

by Paul Edwards

I read this book cover to cover in about three days. I have used the knowledge I've gained to grow my own business. I also share the information with my accounting and consulting clients to help them grow their businesses. The book is very readable and the methods are definitely "real world". One of the many useful topics is finding a marketing strategy that works for you. Many people find cold calling an excruciating way to get new business. This book provides a wide range of marketing activities that are much less painful and more effective. If you want to grow your business, this book is a great investment. For me, it more than paid for itself within a week.